Client: Breakthrough ACTION | Year: 2020

Context
Our engagement with Breakthrough ACTION focused on advancing data utilization for informed decision-making within social and behavior change programs in Guinea. Building upon the foundation of a prior user research study, our mandate was to spearhead the creation of a comprehensive Data for Decision Making toolkit. This toolkit would be disseminated on a national scale to empower stakeholders within the healthcare ecosystem.

Goals
Our primary objective was to leverage collaborative design methodologies to co-create a robust toolkit that equips stakeholders with effective data utilization strategies. Through this, we aimed to catalyze data-driven decision-making and enhance health outcomes.

Methods
A co-design workshop emerged as the cornerstone of our approach. This interactive and participatory session convened representatives from the Ministry of Health and diverse international and national NGOs. Guided by facilitation expertise, we facilitated discussions and ideation sessions that delved into the challenges and opportunities related to data utilization.
Together with the participants, we identified pain points, explored potential solutions, and crafted a set of comprehensive concepts and recommendations. These outputs were distilled and evolved into the framework of the Data for Decision Making toolkit.

Outcome
Our collaborative efforts yielded a tangible and impactful outcome. The developed toolkit was successfully disseminated at the national level, amplifying the capacity of stakeholders to harness data for decision-making. As a result, informed choices led to improved health outcomes and a more efficient allocation of resources.
Beyond the toolkit's direct impact, our co-design approach fostered a culture of collaboration and engagement within Guinea's healthcare sector. By facilitating productive dialogue and co-creation among diverse stakeholders, we nurtured an environment conducive to holistic improvements in social and behavior change programming.
Our work aligned seamlessly with Breakthrough ACTION's commitment to driving positive transformations, exemplifying the potency of participatory methodologies to enact meaningful change on a national scale.

Testimonial
"I had the privilege of managing Ben on various user research and behavioral design projects in Francophone Africa, and I wholeheartedly recommend them for his exceptional skills and dedication. He made Design enjoyable for my teams and clients. Ben consistently demonstrated an impressive understanding of user-centric methodologies and behavioral design principles, which greatly contributed to the success of our projects. His ability to navigate the complexities of the Francophone African market with respect and acknowledgement of his role as a Designer was invaluable. This ensured that our solutions were not only innovative but also culturally relevant and impactful. He approached every task with enthusiasm, creativity, and meticulous attention to detail, producing high-quality work under tight deadlines. His collaborative nature and strong communication skills fostered a positive team dynamic, making them a pleasure to work with."
- Juanita Rodriguez, Senior Strategic Designer

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