Client: Agence Française de Développement (AFD), Bill & Melinda Gates Foundation (BMGF)
Year: 2018
Context
Amidst the Sahelian landscapes of Burkina Faso, Niger, and Mali, our mission transcended borders—to illuminate the intricate web of urban and peri-urban consumer behaviors that intricately shape the nutritional tapestry of women in child-bearing age. In collaboration with Agence Française de Développement and the Bill & Melinda Gates Foundation, our journey aimed not only to uncover insights but to sow the seeds of transformative change.
Amidst the Sahelian landscapes of Burkina Faso, Niger, and Mali, our mission transcended borders—to illuminate the intricate web of urban and peri-urban consumer behaviors that intricately shape the nutritional tapestry of women in child-bearing age. In collaboration with Agence Française de Développement and the Bill & Melinda Gates Foundation, our journey aimed not only to uncover insights but to sow the seeds of transformative change.
Goals
Nestled at the heart of our expedition was the aspiration to traverse the labyrinth of consumer behaviors and motivations within their natural habitats. Armed with these insights, our collective ambition was to ignite a spark of innovation that would ripple across Sahelian businesses, fostering large-scale responses to combat malnutrition.
Nestled at the heart of our expedition was the aspiration to traverse the labyrinth of consumer behaviors and motivations within their natural habitats. Armed with these insights, our collective ambition was to ignite a spark of innovation that would ripple across Sahelian businesses, fostering large-scale responses to combat malnutrition.
Methods
Our approach melded meticulous observation with the rhythms of community life. I orchestrated a symphony of user research studies, harmonizing with the pulse of Ouagadougou, Niamey, and Bamako. The communal stage was shared with project partners and esteemed stakeholders, including the Bill & Melinda Gates Foundation and Agence Française de Développement, in a co-design workshop that amplified our insights.
Our approach melded meticulous observation with the rhythms of community life. I orchestrated a symphony of user research studies, harmonizing with the pulse of Ouagadougou, Niamey, and Bamako. The communal stage was shared with project partners and esteemed stakeholders, including the Bill & Melinda Gates Foundation and Agence Française de Développement, in a co-design workshop that amplified our insights.
As the narrative unfolded, personas emerged, each painted with distinctive strokes. Underlying influencers that shaped nutritional choices danced into the spotlight, casting their intricate patterns. From this dynamic interplay, new fortified food product possibilities emerged, their value proposition woven into the fabric of the community's aspirations.
Outcome
Our symphony of insights crescendoed into a harmonious report, meticulously composed with recommendations that painted a vivid canvas for change. Within its pages lay the blueprints for product development, strategies for marketing, and communication. These insights cascaded into Sahelian communities, amplifying health and well-being, and stirring innovative responses in the fight against malnutrition.
Our symphony of insights crescendoed into a harmonious report, meticulously composed with recommendations that painted a vivid canvas for change. Within its pages lay the blueprints for product development, strategies for marketing, and communication. These insights cascaded into Sahelian communities, amplifying health and well-being, and stirring innovative responses in the fight against malnutrition.
Testimonial
"Ben is an incredible designer with a fantastic attitude that brings positivity and energy to every project. What sets him apart is his natural skill as a facilitator. He creates a space where everyone feels heard and engaged, making collaboration effortless and meaningful. Beyond his skills, his professionalism and genuine care for the work shine through in everything he does. I couldn’t recommend Benjamin more highly—he’s an absolute gem to work with."
"Ben is an incredible designer with a fantastic attitude that brings positivity and energy to every project. What sets him apart is his natural skill as a facilitator. He creates a space where everyone feels heard and engaged, making collaboration effortless and meaningful. Beyond his skills, his professionalism and genuine care for the work shine through in everything he does. I couldn’t recommend Benjamin more highly—he’s an absolute gem to work with."
- Isabel Sandoval, Senior Strategic Designer
