Bonjour!
I'm Benjamin, a freelance UX researcher passionate about crafting impactful, human-centered design solutions. With a background in social sciences, business, and design, I bring a unique blend of expertise to every project.
I’ve collaborated with a wide array of organizations, including global brands like adidas and Booking.com; innovative startups such as Bitpanda and Vinted; and international development actors like UNDP and ThinkPlace. My work spans Europe and Africa, tackling diverse challenges across industries such as public health, fintech, edtech, and e-commerce.
As the founder of BNJ Research & Design, I channel my passion for research into innovative solutions that bridge user needs with business goals, driving impact and delivering value. This entrepreneurial venture reflects my dedication to advancing problem-solving at the intersection of design and strategy.
In addition to client work, I’m committed to empowering the next generation of researchers and designers. As an active mentor on ADPlist, I guide professionals through career transitions, skill-building, and achieving their goals. Mentorship and fostering growth are central to my mission.
My global professional journey has shaped an adaptable, empathetic approach to UX research, fueled by curiosity for emerging trends in behavioral design, product strategy, and business innovation. Whether it’s solving intricate user challenges or aligning teams on strategy, I’m passionate about creating experiences that drive business success.

Let’s connect and explore how we can bring your UX vision to life!
Thank you!