Client: Breakthrough ACTION | Year: 2019
Context
In the context of combating HIV, our mission was laser-focused—augmenting immediate treatment initiation rates among men in Botswana. The urgency of this endeavor underscored the gravity of our task, underscoring the need for meticulous research and precise strategies.
In the context of combating HIV, our mission was laser-focused—augmenting immediate treatment initiation rates among men in Botswana. The urgency of this endeavor underscored the gravity of our task, underscoring the need for meticulous research and precise strategies.
Goals
Our objectives stood resolute—to unearth barriers to immediate HIV treatment initiation, devise effective prototypes, and elevate collaboration across the spectrum of implementation partners. Our aim was to catalyze impactful change, rendering a profound difference in the health outcomes of men in Botswana.
Our objectives stood resolute—to unearth barriers to immediate HIV treatment initiation, devise effective prototypes, and elevate collaboration across the spectrum of implementation partners. Our aim was to catalyze impactful change, rendering a profound difference in the health outcomes of men in Botswana.
Methods
Our approach was an orchestrated symphony, orchestrating multiple layers of engagement and research. Leveraging insights gleaned from intensive user research and a co-design workshop, we meticulously forged prototypes tailored to the unique context of the challenge.
Our approach was an orchestrated symphony, orchestrating multiple layers of engagement and research. Leveraging insights gleaned from intensive user research and a co-design workshop, we meticulously forged prototypes tailored to the unique context of the challenge.
Central to our approach was an immersive user testing session at the community level, deftly designed and orchestrated to capture real-time reactions and perceptions. These invaluable insights were masterfully synthesized, distilled into a tapestry of consolidated findings and recommendations.
Outcome
The culmination of our efforts manifested in a treasure trove of insights, poised to drive meaningful change. Our meticulous recommendations served as guiding beacons, directing the development of higher fidelity prototypes poised for validation and refinement.
The culmination of our efforts manifested in a treasure trove of insights, poised to drive meaningful change. Our meticulous recommendations served as guiding beacons, directing the development of higher fidelity prototypes poised for validation and refinement.
Our learnings extended beyond the project's horizon. Our engagements with the President's Emergency Plan for AIDS Relief and other implementing partners facilitated a far-reaching ripple effect. The power of our insights was shared, sparking knowledge dissemination, spurring collaborative discourse, and catalyzing a shared commitment to improving the lives of men in Botswana.
As our recommendations are embraced and prototypes honed, the path toward increased HIV treatment initiation rates for men in Botswana stands illuminated by the beacon of collective dedication, strategic innovation, and unwavering commitment.
Testimonial
"I had the privilege of managing Ben on various user research and behavioral design projects in Francophone Africa, and I wholeheartedly recommend them for his exceptional skills and dedication. He made Design enjoyable for my teams and clients. Ben consistently demonstrated an impressive understanding of user-centric methodologies and behavioral design principles, which greatly contributed to the success of our projects. His ability to navigate the complexities of the Francophone African market with respect and acknowledgement of his role as a Designer was invaluable. This ensured that our solutions were not only innovative but also culturally relevant and impactful. He approached every task with enthusiasm, creativity, and meticulous attention to detail, producing high-quality work under tight deadlines. His collaborative nature and strong communication skills fostered a positive team dynamic, making them a pleasure to work with."
"I had the privilege of managing Ben on various user research and behavioral design projects in Francophone Africa, and I wholeheartedly recommend them for his exceptional skills and dedication. He made Design enjoyable for my teams and clients. Ben consistently demonstrated an impressive understanding of user-centric methodologies and behavioral design principles, which greatly contributed to the success of our projects. His ability to navigate the complexities of the Francophone African market with respect and acknowledgement of his role as a Designer was invaluable. This ensured that our solutions were not only innovative but also culturally relevant and impactful. He approached every task with enthusiasm, creativity, and meticulous attention to detail, producing high-quality work under tight deadlines. His collaborative nature and strong communication skills fostered a positive team dynamic, making them a pleasure to work with."
- Juanita Rodriguez, Senior Strategic Designer
