Client: ManoMano | Year: 2023
Context
In collaboration with ManoMano, a leading online marketplace for home improvement and gardening products, I led UX research aimed at enhancing the promotional tools available to marketplace sellers. The project addressed a key business challenge: providing sellers with effective, intuitive mechanisms to improve their product visibility, customer engagement, and ultimately, conversion rates.
In collaboration with ManoMano, a leading online marketplace for home improvement and gardening products, I led UX research aimed at enhancing the promotional tools available to marketplace sellers. The project addressed a key business challenge: providing sellers with effective, intuitive mechanisms to improve their product visibility, customer engagement, and ultimately, conversion rates.
Goals
Our objective was to identify actionable and user-centric solutions that would enable sellers to easily leverage promotional tools. By improving sellers’ ability to effectively promote their products, we aimed to strategically drive marketplace growth, enhance seller satisfaction, and positively impact overall sales performance.
Our objective was to identify actionable and user-centric solutions that would enable sellers to easily leverage promotional tools. By improving sellers’ ability to effectively promote their products, we aimed to strategically drive marketplace growth, enhance seller satisfaction, and positively impact overall sales performance.
Methods
To gain comprehensive insights, I conducted qualitative research with 12 sellers from diverse markets—including English, French, Spanish, and Chinese-speaking regions—to understand their challenges, strategies, and expectations related to promotion mechanisms. Additionally, I performed a strategic benchmarking analysis of key promotional features (such as coupons, sponsored products, and crossed pricing) across prominent platforms, including eBay, AliExpress, Amazon, and Cdiscount. This dual approach enabled us to identify best practices and opportunities tailored to ManoMano’s unique market positioning.
To gain comprehensive insights, I conducted qualitative research with 12 sellers from diverse markets—including English, French, Spanish, and Chinese-speaking regions—to understand their challenges, strategies, and expectations related to promotion mechanisms. Additionally, I performed a strategic benchmarking analysis of key promotional features (such as coupons, sponsored products, and crossed pricing) across prominent platforms, including eBay, AliExpress, Amazon, and Cdiscount. This dual approach enabled us to identify best practices and opportunities tailored to ManoMano’s unique market positioning.
Outcome
The research generated strategic insights that guided recommendations for improving the usability, effectiveness, and personalization of promotional mechanisms. Key outcomes included foundational work toward a user-friendly interface and clearer communication of promotional benefits through improved data analytics. Although further development was deprioritized by ManoMano due to internal business reprioritizations, the research provided critical groundwork and strategic clarity, positioning the initiative as ready for potential future implementation.
The research generated strategic insights that guided recommendations for improving the usability, effectiveness, and personalization of promotional mechanisms. Key outcomes included foundational work toward a user-friendly interface and clearer communication of promotional benefits through improved data analytics. Although further development was deprioritized by ManoMano due to internal business reprioritizations, the research provided critical groundwork and strategic clarity, positioning the initiative as ready for potential future implementation.
Testimonial
"Benjamin is a talented UX researcher with a strong collaborative spirit and a high level of expertise in design research. He was able to quickly integrate into an international team, adapting to existing ways of working while contributing his expertise in user research. His optimistic and pragmatic personality was appreciated by the whole team. I wholeheartedly recommend him for any design & user research positions. His adaptive mindset and large spectrum skills quickly made him a sought-after collaborator.”"
- Tiphaine Gamba, UX Research Manager
"Benjamin is a talented UX researcher with a strong collaborative spirit and a high level of expertise in design research. He was able to quickly integrate into an international team, adapting to existing ways of working while contributing his expertise in user research. His optimistic and pragmatic personality was appreciated by the whole team. I wholeheartedly recommend him for any design & user research positions. His adaptive mindset and large spectrum skills quickly made him a sought-after collaborator.”"
- Tiphaine Gamba, UX Research Manager
